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Saturday, August 4, 2012

Save More, Live Better

Save More, Live Better
 
If you can't correctly identify this marketing slogan with its corporation, you have probably been living in a cave for the last 30 years.  This, of course, is the Walmart slogan.

Walmart is a highly successful retailing corporation with revenues of $447 billion in 2011.  Compare that to Greece with a GDP of just $303 billion for 2011.

(Aside:  If Walmart stopped serving its customers and ran into financial difficulty, would the FED and the European Central Bank bail it out because it is too big to fail?  I think the answer is no or should be no.  Yet, why does the ECB continue to prop up the ever failing Greek government which spends way more than it takes in and can no longer borrow money at favorable interest rates on the market because lenders have not confidence that they will ever get their money back?)

Walmart is ever the target of leftists and hollywood types for being a more efficient retailer than just about anyone else. That's not the language they use, but that's really what they don't like.  I suppose they want the Walmart slogan to be, "Spend More, Live with Less" or, "Spend More, Get by with Less."

This also seems to be the unspoken slogan of alternative energy types, like Amory Lovins, whose occupation for the last 3 decades has been to persuade and coerce us into using less energy so we can save the planet, prevent global warming, save baby seals and polar bears and save ice sheets from becoming icebergs.

So, next time you hear someone talking about sustainable this or that or some specious plea for saving the planet (from what???), translate their words into the correct slogan, "Spend More, Live with Less."
 

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